01
Full-stack development
Responsive websites and custom applications, from polished front ends to dependable backend systems.
Brisbane-based digital studio
Ideas engineered into real digital products.
I design and build modern websites, applications, and digital systems that turn ambitious ideas into useful, human-centred experiences.
Currently building
Useful things for real people
Based in
Brisbane, Australia
Lachlan Nielsen · Founder & developer
A little about me
Built from curiosity. Driven by purpose.
Hi, I’m Lachlan — a self-taught full-stack developer and the person behind Nielsen Innovations.
I turn early ideas into practical digital products, combining technical problem-solving with a strong focus on the people who will actually use them. From the first sketch to deployment and support, I enjoy owning the whole journey.
I’m currently studying Information Technology at QUT, majoring in Artificial Intelligence and Software Development, while continuing to build products, client websites, and community-focused systems.
01
Think broadly
Explore the real problem before reaching for a solution.
02
Build thoughtfully
Create clear, maintainable experiences with purpose.
03
Keep improving
Learn from feedback and evolve the product over time.
What I do
One partner, from idea to launch.
Flexible support for organisations, teams, and founders who need a capable builder with a product mindset.
02
Product & interface design
Clear information architecture and intuitive interfaces that make complex workflows feel simple.
03
AI exploration
Thoughtful experiments with AI integration, development, and ethics—grounded in genuine product value.
04
Hosting & ongoing support
Managed hosting, maintenance, technical support, and practical improvements after your project goes live.
Simple starting points
Pricing with room to fit.
Every project is different. These prices are a guide; get in touch for a free, no-pressure quote based on the scope and resources your idea needs.
Build
Website creation
A tailored site or application, designed and developed around your goals.
- Basic site$200 + hours
- Standard site$500 + hours
- Complex site$1,000 + hours
Domain included when you choose managed hosting.
Get a project quote
Hosting 01
Basic assisted
$40/ month
- Technical support
- Maintenance
- Email forms
- Database & web hosting
Hosting 02
Standard assisted
$90/ month
- Technical support
- Audits & maintenance
- Database hosting
- Email server & web hosting
Hosting 03
Advanced assisted
$120/ month
- Technical support
- Audits & maintenance
- Database & email server
- Increased usage limits
Hosting inclusions and limits are confirmed in your quote and may vary with usage requirements.
Selected work
Projects made to be used.
01
Product suite · Live project
Meander Suite
A connected suite of purpose-built digital tools.
02
Communication · Live project
SuperChat
03
Community · Client website
Sandgate Seniors
04
Operations · Web application
HFSS Uniforms
05
Events · Client website
Revolution Rumble
A bold digital home for a live combat-sports event.
Open source & experiments
More from the workbench
Let’s work together
Have an idea worth building?
Tell me what you’re thinking. Whether it’s a clear brief or a rough concept, we can work out the next step together.